With new social networking platforms appearing from behind every corner, it can be hard to determine where to commit your time and resources for your social media marketing campaigns. And as we move into the latter half of this year, it is important to look ahead to where social networking is going, and how we […]

As soon as you’ve got a customer’s information, what do you do about it? Do you stash it in a box or a file cabinet anywhere? Do you let it sleep peacefully in your rolodex? Or, do you put it to work, to keep that customer informed and interested about what’s taking place with your […]

Email marketing falls under the umbrella of mobile marketing, a revolutionary approach to marketing that utilizes today’s defining medium: technology.  Email marketing encompasses everything from newsletters to coupons, delivering real-time data straight to willing recipients’ virtual mailboxes.  If you are looking for fresh new ways to market to your customers and recruit new customers, you […]

Text Messaging Is Changing The Marketing Landscape SMS (short message service) marketing or text marketing, is rapidly turning into one of the best in demanded forms of business marketing today. Text message marketing obtained early popularity in 2008, when President Obama’s public relations committee made use of it to reveal the vice-presidential candidate. Ever since, […]

Why Social Media Marketing Is Important? What makes Web Essentials social media marketing so good is that it doesn’t hold your hand throughout the marketing process, but allows you to be as creative as you can be. After all, luck usually favors the bold. While it may be true that risks can be scary, with […]

Online Reputation Management Is Important Reputation management has become a must for businesses these days. With the advent of social media websites with its users throwing comments that everyone can read online, it is important that – as much as possible – your customers will have nothing but good words to say about your business. […]

Take Full Advantage Of Your Online Marketing Strategies To make sure that you are successful with your online marketing strategies, you need to make the media tools a part of it. That is, along with your website, blog and local directories. With the strategic use of social media sites, you can get more content about […]

Social Media Marketing Tips Many business owners who start to venture into the world of social media marketing go into it blind. But with some social media tips, any business owner has the opportunity to drive traffic to their website, increase brand awareness, and engage with potential clients through social media sites. Indeed, with the […]

Essential Web Marketing If you’re constantly connected to the web, chances are you know of web marketing. Social media services are very useful tools for connecting and reconnecting with people, as well as staying updated with both relevant and irrelevant news, as well as hearing about anything new that is worthy of people’s attention. However, […]

Needing Reputation Management is not fun For many business owners, the most difficult decisions that are made on a daily basis are how to affordably promote their business in a way that is both cost-effective and gives a positive return on investment. While there are many different avenues that a business can take to advertise […]